WarnerMedia has unveiled significant new details about its HBO Max direct-to-consumer strategy on the company’s iconic Warner Bros. lot, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.
Launching in May of 2020, WarnerMedia will be making HBO Max available to customers in the U.S. for $14.99 per month. The company is targeting 50 million domestic subscribers and 75 - 90 million premium subscribers by year-end in 2025 across the U.S., Latin America and Europe. At launch, AT&T will immediately offer HBO Max to the roughly 10 million HBO subscribers on AT&T distribution platforms, at no additional charge. HBO Now direct-billed users who subscribe directly through HBONow.com will also have access to Warner Media’s HBO Max product. AT&T customers on premium video, mobile and broadband services will be offered bundles with HBO Max included at no additional charge. We are in active discussions with our distributors and look forward to offering their customers seamless access to this great product.
HBO Max will launch with 10,000 hours of curated premium content including the entire HBO service, bundled with new HBO Max Originals that expand the breadth of the offering targeted at young adults, kids and families. HBO Max will pull from WarnerMedia’s deep library of fan favorites in its 100-year content collection, including library content from Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. HBO Max will also offer a robust selection of third party acquired series and movie titles that will rival any other streaming offering in the marketplace.
HBO Max, anchored by HBO and its iconic shows, movies, documentaries and specials, will build on HBO’s legacy and offer something for every demographic – from dramas, comedies, sci-fi, and anime to children’s, unscripted, films, documentaries, comedy specials, late-night shows, blockbuster movies and library content – ensuring that everyone in the household has thousands of hours of entertainment at their fingertips.
HBO Max’s leading quality and breadth of content will be fueled by AT&T’s continued investments and resources to ensure the offering is attractive to every household. “To build, launch and grow the best streaming platform available requires a major investment and total support,” said John Stankey, AT&T Chief Operating Officer and CEO of WarnerMedia. “We’re making that commitment and putting the strength of our entire company behind this.”