To help reduce the spread of COVID-19 in City of Buffalo communities, AT&T teamed up with Mayor Byron W. Brown, the Police Athletic League of Buffalo and Say Yes Buffalo, to launch #BuffaloPAUSE – Powered by AT&T. The digital public health and safety awareness campaign is a first-of-its-kind digital challenge aimed at Buffalo teens to encourage them to stay at home and adhere to all recommended safety measures during the COVID-19 outbreak. Mayor Brown called on young people throughout Buffalo to take part in weekly challenges, posted on his social media platforms, that helped him spread the message among local teens about the importance of staying home and practicing social distancing.
To protect themselves, family and loved ones, teen participants were asked to pledge to:
Mayor Brown stated, “Our teens make a positive difference on the screen and the streets and today I’m calling on them to harness the power of technology and take part in #BuffaloPAUSE- Powered by AT&T in an effort to help me send a clear message to our young people that staying home and practicing physical distancing is the best way to slow the spread of COVID-19 and keep our community safe. Young people are critical to slowing the spread because, although they may feel fine, they could be carriers and transmit the virus to vulnerable loved ones. In partnership with AT&T, Buffalo Police Athletic League and Say Yes Buffalo, I want our young people to know that even though they are physically apart, we can be socially connected through technology in the comfort of our own homes. We are all in this together and we must all do our part to protect our families, friends and community.”
"We are proud to support #BuffaloPAUSE and its critically important message of social distancing."Amy Kramer –President, AT&T New York
“AT&T has been keeping people connected for more than 100 years, and it has never been more important than it is now, which is why we are proud to support #BuffaloPAUSE and its critically important message of social distancing,” said Amy Kramer, President, AT&T New York. “I thank Mayor Brown for his work in promoting the Stay Home, Stay Safe message and AT&T is excited to be part of the innovative digital program to help keep thousands of Buffalo youth engaged, educated, safe and connected in fun and enjoyable ways, while keeping our community safe.”